black N ugly "It's Everything You Think It's Not"

The Green Book Collection

PartI & Part II

Inspired by The Negro Motorist Green Book, this collection turns history into wearable legacy.

The Journey Continues...

Icon Series

Wear the legacy—our Icon Shirts honor the powerful Black figures who shaped history and continue to inspire the future.

173 Logo Mesh Jersey

Crafted from premium lightweight mesh, the Black n Ugly Mesh Logo Jersey is designed to make a statement while keeping you comfortable. Featuring our signature logo across the chest, this piece blends the timeless appeal of classic sportswear with contemporary streetwear.

Busy Being Black Collection

Being Black is a full time job! The Busy Being Black Collection is a bold everyday essential. A statement of nonstop pride and presence.

We Ain't Free Till We All Free Tee

With a poignant message emblazoned on the back "WE AIN'T FREE TILL WE ALL FREE" this shirt echoes the struggle for liberation from historical oppression to present-day injustices. It commemorates the emancipation of slaves on June 19, 1865, while also drawing attention to ongoing global fights for freedom.

Young Gifted & Black
Young Gifted & Black

Shop By Collection

Accessories
Red Black Green Flag Pin

Accessories

Sets
Cowrie Shell Crochet Top

Sets

Bottoms
Logo Denim

Bottoms

Best Sellers
Self-Love is Revolutionary Sweater

Best Sellers

Bestseller

Joy is Resistance Mohair Sweater

Our heavyweight knitted mohair sweater, adorned with the radiant image of a young black boy flashing a smile, complete with his signature grills.

Self Love is Revolutionary

Some of our customers loving themselves

Visit Our Shop

173 Malcolm X Blvd Brooklyn, NY 11221

Open: Wednesday - Saturday 12-8pm

Sunday 12-6pm

Closed: Monday + Tuesday