black N ugly "It's Everything You Think It's Not"

The Green Book Collection

PartI & Part II

Inspired by The Negro Motorist Green Book, this collection turns history into wearable legacy.

The Journey Continues...

173 Home Logo Jersey

Crafted from a lightweight suede,designed to feel soft, but carry presence. The front features our signature logo, while the back is stamped with β€œThe Black Room” and 173 a number rooted in place, community, and identity.

Busy Being Black Collection

Being Black is a full time job! The Busy Being Black Collection is a bold everyday essential. A statement of nonstop pride and presence.

Cowrie Shell Vest

This knitted cowrie shell vest is a unique blend of style and history. Crafted in warm brown, white, and black tones, it beautifully echoes the rich cultural significance of cowrie shells, once used as currency and symbols of wealth across ancient civilizations. Lightweight yet substantial at 1 pound, this vest combines intricate detailing with a modern aesthetic, making it a standout piece that connects fashion with heritage. Perfect for layering, it offers both comfort and a statement of timeless elegance.

Icon Series

Wear the legacyβ€”our Icon Shirts honor the powerful Black figures who shaped history and continue to inspire the future.

Young Gifted & Black
Young Gifted & Black

Shop By Collection

Accessories
Red Black Green Flag Pin

Accessories

Sets
Cowrie Shell Crochet Top

Sets

Bottoms
Logo Denim

Bottoms

Best Sellers
Self-Love is Revolutionary Sweater

Best Sellers

Bestseller

Joy is Resistance Mohair Sweater

Our heavyweight knitted mohair sweater, adorned with the radiant image of a young black boy flashing a smile, complete with his signature grills.

Self Love is Revolutionary

Some of our customers loving themselves

Visit Our Shop

173 Malcolm X Blvd Brooklyn, NY 11221

Open: Wednesday - Saturday 12-8pm

Sunday 12-6pm

Closed: Monday + Tuesday