This was my first purchase and I have two more items coming, plus one more when it gets restocked. I love the quality of the merch, as well as the intention behind every piece.
It’s eye catching and can be worn several ways
black N ugly "It's Everything You Think It's Not"
Inspired by The Negro Motorist Green Book, this collection turns history into wearable legacy.
The Journey Continues...
Part I
Part I
Icon Series
Wear the legacy—our Icon Shirts honor the powerful Black figures who shaped history and continue to inspire the future.
173 Logo Mesh Jersey
Crafted from premium lightweight mesh, the Black n Ugly Mesh Logo Jersey is designed to make a statement while keeping you comfortable. Featuring our signature logo across the chest, this piece blends the timeless appeal of classic sportswear with contemporary streetwear.
Busy Being Black Collection
Being Black is a full time job! The Busy Being Black Collection is a bold everyday essential. A statement of nonstop pride and presence.
We Ain't Free Till We All Free Tee
With a poignant message emblazoned on the back "WE AIN'T FREE TILL WE ALL FREE" this shirt echoes the struggle for liberation from historical oppression to present-day injustices. It commemorates the emancipation of slaves on June 19, 1865, while also drawing attention to ongoing global fights for freedom.
Shop By Collection
Bestseller
Joy is Resistance Mohair Sweater
Our heavyweight knitted mohair sweater, adorned with the radiant image of a young black boy flashing a smile, complete with his signature grills.
Self Love is Revolutionary
Some of our customers loving themselves
Visit Our Shop
173 Malcolm X Blvd Brooklyn, NY 11221
Open: Wednesday - Saturday 12-8pm
Sunday 12-6pm
Closed: Monday + Tuesday
