black N ugly "It's Everything You Think It's Not"

Inspired by The Negro Motorist Green Book, this collection turns history into wearable legacy.

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Explore the story

The Journey Continues...

Part I

Icon Series

Wear the legacy—our Icon Shirts honor the powerful Black figures who shaped history and continue to inspire the future.

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Cowrie Shell Crochet Top

$140.00

173 Home Logo Jersey

Crafted from a lightweight suede,designed to feel soft, but carry presence. The front features our signature logo, while the back is stamped with “The Black Room” and 173 a number rooted in place, community, and identity.

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Busy Being Black Collection

Being Black is a full time job! The Busy Being Black Collection is a bold everyday essential. A statement of nonstop pride and presence.

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Cowrie Shell Vest

This knitted cowrie shell vest is a unique blend of style and history. Crafted in warm brown, white, and black tones, it beautifully echoes the rich cultural significance of cowrie shells, once used as currency and symbols of wealth across ancient civilizations. Lightweight yet substantial at 1 pound, this vest combines intricate detailing with a modern aesthetic, making it a standout piece that connects fashion with heritage. Perfect for layering, it offers both comfort and a statement of timeless elegance.

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