A tribute to the legend that put Bed-Stuy on the map. This piece honors The Notorious B.I.G. with a bold all-over portrait and the line that inspired our name: “Heartthrob never, Black and Ugly as ever.” What was once a lyric became a statement—one that lives at the core of Black N Ugly.
The back features a Coogi-inspired design, nodding to Biggie’s iconic style and the era that defined Brooklyn hip-hop. More than a shirt, it’s a wearable tribute to confidence, culture, and the unapologetic spirit of Bed-Stuy.
